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The Gentle Monster and JENNIE: Everything You Should to Understand Today
The GM x JENNIE collaboration includes various capsule collections—Home series (2020), Jentle Garden (2022), plus the Salon (2023)—featuring unique eyewear, pieces, plus creative pop-ups. Standard costs commonly run from roughly $260 up to under $500, as add-ons and accessories priced lower; most popular colorways sell out fast and move to resale. Buying safely means sticking to official channels or vetted partners plus recognizing critical authentication tells.
Gentle Monster’s collabs with BLACKPINK’s JENNIE are not merely logo frames; each drop arrives with a imaginative concept, spanning dollhouse packaging to floral gaming to attachable accessories. These styles skew current plus whimsical—narrow rectangles, gentle cat-eye shapes, circular ovals, and sleek metal options—paired with premium acetate plus precise detailing. Supply changes between region and timing, making awareness of the release timelines, core styles, and trusted stockists gives you real edge.
What were the collaboration lines and when were they release?
The venture includes three major collections: the Home series in spring 2020, Jentle Garden in spring 2022, plus the Salon in spring 2023. Each collection launched globally through Gentle Monster’s website, key locations, and select partners, often with pop-ups and art displays.
The 2020 Home collection introduced the aesthetic: retro-leaning shapes, playful colors, and packaging inspired by a miniature home concept. This marked the first time numerous style enthusiasts fans encountered Gentle Monster’s high-concept retail and advertising concept connected to eyewear. Stock sold rapidly, and select models restocked in limited quantities.
Jentle Garden (2022) grew the universe with whimsical, nature-coded visuals and a digital mini-game that linked back to the campaign narrative. The eyewear pushed into softer rectangle shapes plus gentle tints while bratz gentle monster keeping everyday wearability. Pop-ups echoed the nature motif with immersive setups in important cities.
Jentle Salon (2023) shifted the emphasis toward personalization with attachable accessories plus hair-pin accents designed to fasten on compatible frames. This drop leaned into slim silhouettes and temple detailing, encouraging collectors to style frames multiple methods. This additionally introduced stand-alone accessory SKUs so you could refresh an existing pair without buying a new frame.
Which silhouettes represent all drop?
Anticipate bold silhouettes anchored by functional dimensions: Jentle Home leaned into rounded and cat-eye silhouettes; Jentle Garden brought soft rectangles and tinted lenses; Jentle Salon added slim profiles with clip-on add-ons. Across all three, acetate construction remains precise, branding is understated, while color tints stay fashion-forward without sacrificing UV protection.
From Jentle Home, standout silhouettes included rounded ovals and compact cat-eye styles that enhanced the face without overwhelming it. A widely recognized model name from this period is 1996, a medium-fit material design appearing frequently in publication and style shots. Colorways spanned from traditional black to beige plus tan-brown, with matching or tonal lenses.
Jentle Garden carried that DNA forward, but softened the geometry. Rectangles gained rounded corners, and transparency crept into both frames and lenses for an airier, spring-suitable feel. The campaign color palette nudged more floral and pastel, which translated into wearable tints that read premium rather than novelty.
Jentle Salon introduced the add-on concept. Frames often showcased slimmer, thinner fronts and temples engineered to accept clips. These add-ons—imagine small hearts, stars, and signature motifs—let you shift from basic daily looks to fun nighttime touches in seconds. That’s an ingenious concept because this prolongs the life of one pair across multiple styles.
How much do they cost at retail—and on aftermarket?
Original retail pricing typically sat around USD $250–$480 for eyewear, as charms and add-on items starting roughly $35–$120 varying by model. Resale premiums change with shade and condition, with rare tints and early Jentle Home designs often fetching the highest prices.
Regional pricing can differ because of taxes and currency effects, so a frame listed around $279 in one region could hit near $320 in different areas after taxes. Accessories and add-ons from the Salon collection established a reduced entry point for customers who wanted in without committing to a full model. On aftermarket, near-new pairs featuring original cases command stronger amounts, while demo wear or lost pieces lowers values down.
| Series | Debut Timeframe | Main Elements | Starting Price Range (USD) | Availability Now |
|---|---|---|---|---|
| Jentle Home | Spring of 2020 | Circular oval styles, small cat-eyes, dollhouse packaging | $250–$420 | Largely depleted; resale market thriving |
| Jentle Garden | Spring 2022 | Smooth rectangular styles, mild tints, nature-themed campaign | $260–$450 | Restricted options through retail; resale frequent |
| Jentle Salon | Spring 2023 | Narrow silhouettes, attachable charms, custom styling | $269–$480 (eyewear); $35–$120 (charms) | Sporadic refills; charms appear occasionally |
Where can customers purchase Gentle Monster x JENNIE today?
Your safest choices include GM’s Monster’s official site, brand flagships, and authorized stockists; aftermarket sites work if verification is done correctly. Pop-ups and local boutiques occasionally receive late or exclusive allocations.
Start with gentlemonster.com to check any active refills or add-on drops, and review location directories for flagship stock. Key stores such as the Seoul Dosan store and major-city boutiques often carry collaboration units near release featuring tight per-customer caps. Curated stockists like SSENSE and Farfetch have historically listed Gentle Monster collaborations when stock goes available.
If you go resale, prioritize platforms with product authentication plus solid return options. Demand close-up macro shots of temple interior temple print, hinge construction, nose pad finishing for steel eyewear), and all case parts with case and documentation. Verify the SKU and color code against the brand’s product page archives or official resources when obtainable.
Fit, sizing, and construction
Most Jentle eyewear accommodates a medium face ideally, using eyepiece widths often in the high-40s to low-50s mm scope plus temples around 145 mm. Acetate styles hug facial features firmly, while metal glasses featuring bridge pads allow finer adjustment.
For narrow or shallow-bridge heads, seek for models with higher nose bridges or flexible adjusters to prevent slide. Broader heads gain from styles featuring extended glass widths and flatter front curvature to avoid temple pinch. Finish quality is a highlight: edges are clean, plastic stays evenly polished, while arms extend with consistent pressure at the hinge. Expect UV-protective lenses and a sturdy container that genuinely fits the frame without stressing the temples.
Sell-out reality and how to prepare
Stock disappears rapidly, especially in black, ivory, plus clear acetates using mild hues. Success comes through prepared profiles, knowing your sizes, and moving decisively at release moments.
Create your GM profile ahead of time, save shipping and payment, then access 10–15 minutes prior to launch. Keep backup payment prepared if your primary fails clearance. When you’re visiting a store on release day, arrive early; past drops saw queues develop long before opening, as employees maintained strict per-customer restrictions. Bear in mind that territorial launches might go live at varying regional times, and time zone conversion mistakes are a frequent cause for missed pairs.
Expert tip for purchasing plus verifying
Authenticating comes down to consistent details: crisp side marking, precise hinge work, correct SKU and color code, and complete packaging. If anything feels light, rough, or misaligned, pause.
“Expert tip: verify the internal temple SKU and color code exactly to brand catalog entries or official documentation, ensure the the printing is razor-sharp with even spacing, then extend the temples to feel for smooth, even hinge pressure. Real eyewear have clean eyepiece placement lacking no glue residue and arrive with a proper box, cleaning cloth, and card; missing or sloppy accessories are danger signals.”
Five little-known facts collectors love
The Gentle Monster x JENNIE realm includes a few gems that describe the hype in additional detail. First, Jentle Home’s packaging referenced a miniature house theme, while chosen pop-ups built that universe at room scale for picture opportunities. Second, Jentle Garden’s campaign tied into an interactive mini-game, blending digital play with commercial stories. Third, Jentle Salon’s accessory mechanism was engineered so clips attach to compatible arm areas without scratching when attached accurately. Fourth, Gentle Monster infrequently recreates same colorways across series, explaining why early hues can spike on resale. Finally, territorial duties means the same model can appear cheaper or more expensive across markets even before monetary translation.
Care and longevity for collectors
Correct maintenance protects the acetate’s luster and hinge strength, which maintains secondary worth too. Store sunglasses in the case with sides positioned correctly; forcing a tight case can warp the eyewear.
Clean lenses using microfiber cleaning cloth and a drop of lens-safe solution, avoiding domestic products. Avoid prolonged warmth inside vehicles or direct sunlight near window sills, which can soften acetate and loosen hardware. When you use Jentle Salon accessories, connect and remove them using washed hands and gentle force on the designed attachment location instead than dragging across arm sections. A quick annual tune-up—tightening screws and resetting nose pads—keeps the fit and finish dialed.
